LIFEWTR Series 2: A Celebration of Women in Art

PepsiCo's Innovative Approach to Promoting Female Artists

LIFEWTR, a premium bottled water brand by PepsiCo Design & Innovation, is not just about hydration. It's a platform that merges the worlds of art, design, and creativity, providing emerging artists and creatives a stage to showcase their talent. The brand believes in the power of creativity and art to make life interesting and inspiring. Hence, LIFEWTR was built around a unique purpose: to advance and showcase sources of creation and creativity.

Despite the abundance of female talent, less than 30% of artwork showcased in museums and large galleries are by women. Recognizing this disparity, LIFEWTR Series 2 was conceived with a mission to advance and showcase women who are sources of inspiration through their creative expressions and ethos. This series features the work of Adrienne Gaither, Lynnie Zulu, and Trudy Benson, a diverse group of innovative thinkers contributing unique forms of art and fresh ways to create it.

These women bring to the table unique outlooks and have the potential to influence culture in an impactful and positive way. Their work is not just art; it's a statement, a movement towards gender equality in the art world. By featuring their work on the LIFEWTR bottles, PepsiCo Design & Innovation is not just promoting their art but also their message, their cause.

LIFEWTR Series 2 is not just a design; it's a testament to the power of design to bring about societal change. It's a design that challenges the status quo, that breaks the glass ceiling, that empowers. And this unique approach to design has not gone unnoticed. The LIFEWTR Series 2 was awarded Platinum in A' Food, Beverage and Culinary Arts Design Award in 2018. This prestigious award recognizes world-class, exceptional, and highly innovative designs that showcase unmatched professionalism, genius, and contribute to societal wellbeing.

Through LIFEWTR Series 2, PepsiCo Design & Innovation has set a new standard for design and its potential to influence society. It's a design that doesn't just quench thirst; it quenches the thirst for inspiration. And in doing so, it makes the world a better, more inclusive place.